Affiliates these days will utilize various online marketing strategies to earn a commission when selling other marketer’s products. From placing paid ads to getting backlinks, there are so many different techniques that bring results. Blogging, though, seems to be the most inexpensive and effective method of all of these; but only if the affiliate marketer is able to write product reviews that get the sale.
There is a stark different between writing promotional articles and writing reviews for a product. Both should engage the reader, but some people write articles as if they are promoting a product and this is a mistake. Your main objective is to build trust and interact with the reader so that it creates interest in the product and therefore increases your revenue.
Here are some examples of what you should know about writing a good product review that will get results.
Information from the inside
Most prospects go online to search for something and when they see a product that interest them, they will search for a product review to get the inside details about the product. When your product review shows up in the search engine, the prospect expects that this is coming from an expert who knows a thing or two about the product. For this reason, the product review should be written like it is coming from a professional and contains valuable information. It should include the name of the person or business behind everything, the cost, the value, the benefits and possibly other reviews from individuals who have personally tried the product. Provide as much information to the prospective buyer as you can. Include things like quality, support and the value that they will be getting for their money spent.
Building Relationship and Trust
It is beneficial if you have already tried the product yourself. Mention this in the product review. Write as if you were speaking on a personally level to the reader. You want to use your product review to build trust and engage the prospect; thus creating a new relationship that could continue for a long time. Remember, this may not be a one-time sale.
It would be ideal if you could include an image of your receipt to show that you did purchase the product yourself. Although, you will be showing that you are earning a commission for the sale of this product, it doesn’t matter. People will begin to trust your intentions because you are honest and upfront.
Get Involved in Dialogue
Once you get your product review published, you ought to make yourself available to answer questions and make comments to show that you are indeed an expert. You don’t have to take on the role of the company’s support structure, but providing the company’s contact details and helping prospects by answering questions is a good way to communicate with your prospective customers. Share your personal experience with the prospect and give your suggestions and recommendations.
Providing answers to confidential questions
A product review is powerful when you provide the right answers to questions that individuals will have on their minds. What this means is that you should emulate what the prospect will be thinking – put yourself in their shoes for a minute and think about what is most significant to them such as the product’s functionality, the cost and the ease of use. However, the most significant question is: ‘what is in it for me?” Most people want to know the benefits of the product. So it is suggested that you emphasize the benefits and value in the product instead of just listing the product features.
When writing a product review, you should be as authentic and objective as possible. Try to keep from offering only the ‘pros,’ of the product. You should add a ‘cons,’ section where you will state the disadvantages of the product; even if it is only one. You could probably add a sub-header to discuss what may be missing from the product in your honest opinion. Your prospects will appreciate your honesty and trust you more. In fact, you will sell even more of this product once you are not trying to convince them that this is their single solution.